The YouTube Creator Playbook

For anyone creating videos posted to YouTube, or who has a branded YouTube channel through a Google for Nonprofits donation, this guide from YouTube has some really good tips and information and tips on video production, including maximizing the impact of your videos, using annotations, calls to action, building audience and engagement, and tracking performance via YouTube Insight.  It includes icons for each tip showing the time commitment, effect, potential impact, and what point in the process it should occur (pre-production, production, publishing, post-publishing).